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The saying goes that “the early bird catches the worm”. Worms are nocturnal. If the birds were early, they would hunt at night.

I don’t like waking up early. No worms for me. It has also been said that “the early worm gets eaten”. There is another saying that “the second mouse gets the cheese”.

There are articles that claim “to be successful, we need to do these 10 things”. There are others that claim getting up early is the only way to be successful.

There is no right or wrong answer. It is a matter of context. The reality is that the smart bird catches the worm.

“It probably doesn’t depend on a study.

We can get up early and dig. But we can get up at anytime and dig as well. We can put in a little more effort, dig a little deeper, and still find the worm.  Maybe they are slower but more plump down there.

Maybe our research has proven that we can find more worms in the west side of the dirt because it’s still cooler than the east. We have to know our market.

In my context of the hospitality business, we can put our best foot forward at 6 a.m. to connect with a customer. No matter how early and energetic our employees are, the customer calls the shots. They might be tired from traveling across the country/world. They might have been up late from meetings the previous day. They may not have slept well in an unfamiliar place.

On the other end of early, customers may be more willing to talk in the evening. After a long day at the office (or local attraction), people may want to unwind. Maybe it’s a beverage. Maybe it’s an adult conversation. Maybe it’s a desire to connect.

There is evidence that starting school later benefits student learning, safety, and overall health. There are probably equal studies showing the opposite. It probably depends on the individual. It probably depends on the cultural norms. It probably doesn’t depend on a study.

The customer calls the shots

Have the courage to know when to find your worm. Have the courage to know when an old saying is tired or wrong. Have the courage to know when to connect.

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